As the IFA 2025 buzz continues in Berlin, we sat down with Quinn, Katro's Sales Manager for the European region, to get an inside look at the exciting product launches and the company's strategy for international growth. Here's what he had to say.
Q: Hello, Quinn! Thank you for taking the time for this interview. Could you briefly introduce Katro's presence at IFA this year?
A: Thank you for having me. It's been an exciting show. This is Katro's third consecutive year exhibiting at IFA, and we've launched our new series of gas and gas-electric stoves. The response has been fantastic. Since the opening day, our booth has attracted a strong flow of professional buyers from Europe, the Americas, and the Middle East. The on-site discussions have been very active and engaging.
Q: Why did Katro decide to launch gas stoves this year? Does this signal a shift in strategic direction for the company?
A: That's a great question. Katro has built a strong reputation over the past 17 years in induction and ceramic hob manufacturing, and we've accumulated deep technical expertise. We've been closely watching the market and identified a sustained and strong demand for high-quality gas stoves, particularly here in Europe and in the Middle East. Therefore, we decided to strategically expand our product line to include gas and gas-electric models. This isn't so much a shift in strategy as it is a natural expansion of our portfolio to meet the diverse needs of our global customers.
Q: What are the standout features of these new gas stoves that are attracting so much attention?
A: The new products continue Katro's consistent minimalist design philosophy – clean lines and a premium feel. But beyond aesthetics, we've placed a huge emphasis on performance and safety, making significant improvements in thermal efficiency, ignition reliability, and ease of cleaning. Every product is built to meet our stringent quality control standards. The feedback has been terrific; many visitors have specifically complimented the combination of elegant design and practical functionality.
Q: Having exhibited at IFA for three consecutive years, how do you view the significance of the show for Katro's global development, especially in Europe?
A: IFA is absolutely pivotal for us. As one of the world's most influential home appliance exhibitions, it provides an unparalleled platform to showcase our brand strength and innovation directly to a global audience. For our European growth strategy specifically, it's indispensable. It allows us to connect with new and existing partners, strengthen our brand presence, and gain invaluable insights into regional trends and consumer preferences. The relationships and feedback we get here are crucial for our product development and strategic planning.
Q: What are Katro's plans for the remaining two days of the exhibition?
A: The momentum is still going strong! We warmly welcome all visitors to our booth at Hall 26B, Booth 823-825. Whether you're an existing partner or a potential client exploring new opportunities, we look forward to productive conversations, exploring cooperation possibilities, and discussing how we can drive innovation in the kitchen appliance industry together.
Q: Finally, what would you like to say to international clients who are looking for a reliable cooking appliance supplier?
A: My message is simple: Katro is committed to quality, innovation, and building lasting partnerships. If you are looking for a reliable, innovative, and high-quality cooking appliance partner, come and see us. Experience the products firsthand at our booth, or get in touch through our official channels. We are confident in our products and are eager to collaborate to create the future of kitchen living together.
